Category Archives: Search Engines

Friendly URLs

I recently got into a fairly lengthy discussion with our programmers on the subject of “Friendly URLs”. These are URLs that look like www.mysite.com/category/my-post-title-here rather than ones that look like www.mysite.com/cms/content.asp?id=uieyyyu9038963hk. Sometimes these are called “static & dynamic” or “clean … Continue reading

Google Analytics IQ

Google Analytics IQ (or Individual Qualification) is awarded in recognition of graduating from the Google Analytics course. Which is an online course in web analytics techniques and Google Analytics implementation, administration, and analysis tools.

SEM 101

For some time now I have wondered why so many clients are baffled by search engine marketing. I always try and spell things out in matter-of-fact way but so often I get blank faces looking back. I don’t discount the possibility that … Continue reading