Good news! Here at Ziontech we have just had another member of staff take and successfully pass the Google Advertising Fundamentals Exam. This exam covers basic aspects of AdWords and online advertising including account management and the value of search advertising. … Continue reading
Category Archives: Search Engines
As a result of Ziontech becoming Google Partners and attending an advanced AdWords training day, we were made aware of the Google Ad Grants scheme. Google are offering charities $10,000 per month in in-kind AdWords advertising, to promote their missions … Continue reading
We are very pleased to announce that we are once again Google AdWords Certified Partners! Two members of the Ziontech team, Tim Clark and Rachel Clegg, have recently passed their exams, renewing their Google AdWords Qualification, therefore maintaining Ziontech’s Google Advertising … Continue reading
We are extremely pleased to announce that Ziontech have today become Google Adwords Certified Partners. Creative director Tim Clark and Search Consultant Rachel Clegg have both maintained their qualifications as Google Advertising Professionals since 2005.
Increasingly our clients are receiving emails asking if they would mind publishing a few “articles” or pages on their web site on behalf of a third party. The email usually starts: “I’m interested in publishing some bespoke related content on … Continue reading
I recently got into a fairly lengthy discussion with our programmers on the subject of “Friendly URLs”. These are URLs that look like www.mysite.com/category/my-post-title-here rather than ones that look like www.mysite.com/cms/content.asp?id=uieyyyu9038963hk. Sometimes these are called “static & dynamic” or “clean … Continue reading
First thing to realise is that “page rank” (i.e. your page’s ranking in the SERPS) is NOT PageRank! PageRank™ is a link analysis algorithm, named after Larry Page (Google’s co-founder), used by Google. PageRank was developed at Stanford University by … Continue reading
Google Analytics IQ (or Individual Qualification) is awarded in recognition of graduating from the Google Analytics course. Which is an online course in web analytics techniques and Google Analytics implementation, administration, and analysis tools.
It comes round every two years and we all look forward to it! Well, kind of. In order to maintain Ziontech’s Google Advertising Professional (GAP) Company status we must keep up together with our GAP exams. This year it was … Continue reading
For some time now I have wondered why so many clients are baffled by search engine marketing. I always try and spell things out in matter-of-fact way but so often I get blank faces looking back. I don’t discount the possibility that … Continue reading