Good news! Here at Ziontech we have just had another member of staff take and successfully pass the Google Advertising Fundamentals Exam. This exam covers basic aspects of AdWords and online advertising including account management and the value of search advertising. In order to pass the exam you have to answer 90 questions achieving at least 85%. Earlier this week Steph took the exam and passed first time with 91%! Both Tim and Rachel have also passed this exam along with the two advanced advertising exams. In order to become certified Steph will need to go on to pass one of these two advanced exams.
We are currently the only Google Partner in Yeovil. Being a Google Partner means that we have the ability to use best practices to manage campaigns and have access to training and product updates. We thought it would be beneficial to have another staff member trained in AdWords to help us to help our customers to get the best out of their pay per click advertising campaigns. We can now spend more time optimising your campaigns to spend your advertising budget wisely. If you are interested in using AdWords PPC to advertise your business then please do not hesitate to contact us.
As a result of Ziontech becoming Google Partners and attending an advanced AdWords training day, we were made aware of the Google Ad Grants scheme. Google are offering charities $10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives. In order to be eligible for this $120,000 a year of free advertising a charity simply needs to adhere to a few simple requirements such as holding a current and valid charity status and having a functioning website with substantial content.
Google Partners are online marketing companies, trusted by Google. Google have recently restructured the way in which a company achieves this status. There are no longer Google Certified Professionals and the criteria for becoming a Google Partner is a lot stricter. They take a look at the campaigns you currently run for your clients and decide whether you are eligible to become a Google Partner. Only one third of the previous Google Certified Professionals have become Google Partners and we are pleased to announce Ziontech are officially Google Partners!
In order to achieve this partner status there were many strict criteria that we had to meet. It takes advanced AdWords knowledge, a track record of high-quality results, a healthy amount of activity across your managed accounts, and a complete company profile. We had to pass at least two AdWords certification exams. We successfully passed The Google Advertising Fundamentals Exam, The Search Advertising Advanced Exam and The Display Advertising Exam.
We are very pleased to be partners. We can now be ahead of the curve by working directly with Google. With access to training and product updates, we will be able to use best practices to manage campaigns and focus on helping you to get the most out of your marketing budget.
Based in Yeovil, at the moment we believe we are the only Google Partner in the whole of Somerset!
Once again it’s exam time here at Ziontech. Tim and Rachel have retaken and passed their exams in order for us to continue to be a Google Certified Partner. Partners stay up to date on the latest Google tools and products by passing Google-administered certification exams every 18 months. In order to become certified, Tim and Rachel had to pass both the Google Advertising Fundamentals exam as well as one of the three advanced exams. The exams they took are as follows;
The Google Advertising Fundamentals Exam; which covers the most basic aspects of AdWords and online advertising, including account management and the value of search advertising.
The Search Advertising Advanced Exam; which covers intermediate-to-advanced best practices for managing AdWords campaigns.
The Display Advertising Exam; which covers intermediate-to-advanced best practices for advertising on YouTube and the Google Content Network.
Both Rachel and Tim have each passed The Google Advertising Fundamentals Exam and The Search Advertising Advanced Exam. Tim also went on to take and pass The Display Advertising Exam. Here at Ziontech we would like to congratulate them on their achievements. Tim has maintained his qualification as Google Advertising professional since 2005 and Rachel since 2007.
Here are some interesting facts about the year 2003:
2003 saw the launch of the iTunes store, which has been the biggest music vendor in the world since 2010 and by February 2013 the store had sold 25 billions songs worldwide.
In 2003, Saddam Hussein was captured after he was found hidden in a tiny bunker at a farmhouse about 10 miles south of his home.
Myspace was the main social network in 2003 and was used by many. Nowadays, Social networking has rapidly become an undeniable part of everyday life, and you will be hard pressed to find someone who doesn’t have a Facebook account.
We have recently built a website for Coursley Farm Cottages. Nestled in the picturesque Quantock Hills, Coursley Farm Cottages are two restored holiday properties – Meadow View Cottage and The Stables. Each of the cottages have been renovated to a high standard and provide everything you need for a relaxing holiday in the west country.
The new website has a nice clean design giving it a fresh look and feel. Alike most of the websites we are creating at the moment, we have made the Coursley Farm site responsive. This therefore, means that depending on the device you’re viewing it on it, whether its a mobile phone or a tablet computer, the site will adapt to it giving you a tailored viewing experience that best suits your device. Other features that we have included in the site are an availability and booking system, the ability to search for a booking date and testimonials to see what previous guests have said about their stay.
This week Ziontech are happy to be supporting the local schools by taking on students for work experience. We are extremely pleased to have two year 10′s from Preston School joining the team for the week.
They will be spending the next five days gaining experience of working life here at Ziontech. By the end of the week our aim is for them to create their own website. There are many tasks that they will need to complete to achieve this. Firstly, they will need to come up with an idea for the website. This will then be followed by designing a logo, writing content and sourcing suitable images. They will then study different designs before coming up with some designs themselves. These designs will be reviewed by others before they finally move on to code their website.
We hope that by the end of the week they will have developed new skills in terms of web design and development and have gained an experience in working life that they will benefit from in the future, by preparing them to follow the right paths and giving them more of an interest in pursuing a career in IT.
As the use of mobile devices over desktops continues to grow, more and more websites are now being produced using responsive design. Our most recent client to take on the mobile approach is Sleeps12.com. Sleeps12.com provide luxury self catering holiday accommodation for large groups in the UK sleeping between 10 and 24 people.
Social media can be an extremely beneficial marketing tool especially as it is a platform that many people are now familiar with, for example social networking sites such as Facebook and Twitter are widely used by an extremely large amount of people. Today, social media expands overall reach, and builds a much wider audience for your business. It enables the business to interact with customers meaning they can get feedback and opinions from the market providing an excellent means by which a company can not only demonstrate their expertise in any given area, but they can also create a brand personality. Unlike other traditional marketing methods, social media is less costly yet has the potential to reach a lot more people. A major benefit of social media to a business is that it creates new markets allowing growth into totally unanticipated new areas.